Daniel Lloyd is one of the leading racing drivers on the UK racing scene who also successfully operates his own business helping drivers and their commercial partners to maximise their relationships. Active in motorsport from an early age when he first stepped into kart, Daniel was a front-runner throughout his junior career before making the move up into cars - scoring victories in his rookie campaign in the Ginetta Junior Championship. Graduating into the Renault Clio Cup and lifting the Winter Trophy, he quickly marked himself out as one to watch and quickly earned a one-off drive in the British Touring Car Championship, where he scored a pair of top eight finishes at Croft. Named as the Porsche Carrera Cup GB Scholarship Winner in 2011, Daniel turned his attentions towards sportscars before his return to touring cars in 2016 with Eurotech for a partial programme back in the BTCC. Since then, Daniel has firmly established himself on the touring car scene, winning multiple races in both the UK and abroad having competed in a diverse range of championships that include TCR Europe and TCR China. Daniel was also the first driver to win the TCR UK title back in 2018, and played a key role in the success of the TCR formula around the globe having worked as Balance of Performance driver that same season. Focused and driven towards his goal of maximising results on and off track, Daniel is this year competing in the BTCC at the wheel of a Hyundai i30 Fastback N with his focus on adding to his impressive list of career silverware.